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BRANDING & DESIGN ARE ‘CLIENT-BASED, CLIENT-DRIVEN’.
Working with clients is a challenging, inspiring, serious business. And well it should be, since Branding, Logo, Brochure Design and all other Graphic Services can have profound impact on a company’s Image, Marketing, Visibility, Recognizability, Credibility and Success.
In fact, Graphic Design can dramatically shape and influence how clients, customers, prospects and people at large respond and react to a company and its products or services. Graphic design can also impact whether those same people will recall and remember the company or the products and services — in a day, a week, a month, a year — and how they will recall and remember the company and its products or services!
Of course, every assignment is completely unique and distinctive. That’s why a key part of every assignment is to listen closely to everything a client has to say, including input and feedback on the client’s specific industry, product features & benefits, key markets, buyer demographics, and overall Marketing goals & objectives. It’s all pertinent and important information.
Strategic Planning • Branding • Marketing-Communications
Copywriting • Graphic Design • Web Design • Media Production
Our LITMUS BRANDING & DESIGN team has been bringing its diverse background in Strategic Planning, Branding, Marketing-Communications, Copywriting, Graphic Design, Information Architecture, Website Design and Media Production to every assignment since 1996. That’s more than 12 years of inspired and targeted “Graphic & Design Creativity”.
Regardless of any individual assignment, our overall challenge is to interpret the client’s unique situation — and graphically present that in an appropriate, engaging, compelling way. That same challenge applies whether we’re creating a logo, a brochure, a website, a multimedia presentation, product packaging or any other graphic or marketing device.
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Graphic Elements, Working Together
We never treat any assignment casually. Rather, we begin each project by developing ideas and concepts which reflect the most important elements we’ve identified through that client input and our own research. And then we let our creative minds fly, taking us in many different directions while we look for dynamic, fresh, ‘powerful’ concepts and images which will capture and convey the client’s attitude, spirit, industry and horizons.
After we have filtered through the numerous ideas and images which bubble up – looking for just the right combination of spark, inspiration and ‘non-verbal communication’ we want to create a distinct, positive, strong impression on people – we begin to wrestle with visualizing the best of those ideas and images, and then consider typography, layout, borders and other graphic elements and possibilities. It a process, sometimes a very-involved process, and it calls for patient, controlled but inspired effort. Once we have solid ideas and images in hand, and several draft layouts to look at, we move to the “polishing and tweaking stage”. As far as we’re concerned, that’s where the ‘diamonds in the rough’ turn into polished gemstones!
The LITMUS BRANDING & DESIGN approach includes creating several compelling “polished roughs”, and then presenting those working concepts, images and layouts to our client for another round of “polishing and tweaking”, this time incorporating the client’s suggestions or requests.
Branding, graphic design and design in general — whether for Corporate ID, Branding, Logos, Brochures, Advertising, Websites, Email Newsletters or whatever — do indeed involve a process. That process rarely begins or ends with a single concept, idea or image. More often than not, many of the best concepts, ideas and images ever conceived often begin their lives as drawings and notes scribbled on the back of an envelope. Or, in today’s world, as raw, stylized, targeted shapes, symbols or images crafted on a computer screen.
Regardless of where our concepts, ideas and images first see the light of day — or night, for that matter — we always look for Innovation, Imagination and Inspiration. And that search itself inspires us!
Philosophy, Passion & Vision
We may start an assignment by building on a foundation of research, client input and creative-and-practical ideas bouncing off the ceiling, but what really drives is our passion for great design. In our world, we’re convinced that great design can change the way people think, feel and act - and we work every day to confirm that. To us, great design is human emotion, human response, human nature... in action!
A design-focused, concept-based firm, LITMUS BRANDING & DESIGN operates in an open, creative, inspired environment. An environment which nurtures a free exchange of ideas, concepts and images. We complement that with solid Branding, Marketing, Graphic and Design philosophies and principles. That too is part of the process.
Embracing those philosophies and principles is just one of the things which separate us from our own competition - and helps us separate our clients from their competition. And that, after all, is the ultimate mission underlying every Branding, Graphic Design, Logo, Multi-Media, Website or Marketing-Communications assignment we take on!
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