Advertising is another area of Marketing and Communications which is often taken for granted by clients and the people who work in it, for the very same reasons they take PowerPoint and Multi-Media Presentations for granted. After all, advertising has been around for more than a hundred years and it is “just so basic, there’s really nothing special to think about.” We disagree, strongly. Advertising has been around for at least 150 years or longer, but every new ad is a new opportunity to impact a new audience or prospect. And what was appropriate in, say, 1900 or 1950 or 1990, for that matter, has little or no bearing on advertising styles, trends and consumer taste in 2009 and beyond. It’s a ‘Brave New World’ out there and, at LITMUS BRANDING & DESIGN, we believe ‘fresh, new, dynamic’ solutions never come from something simply taken “off the shelf” but, rather, demand a contemporary point of view — even if that effort generates a “Retro” look. And that is even more true when Branding is incorporated in process, seasoned with Marketing goals and objectives. Generally speaking, Advertising is often considered to be a ‘traditional’ Marketing device. We believe effective Advertising in today’s world calls for a very contemporary look and feel, whether the ads will appear in hard-copy, print publications, as banners or space ads on Websites or incorporated in Opt-In email campaigns. .