Generally speaking, Branding is a Marketing strategy which uses various Marketing & Communications tools and techniques to create a strong, distinctive, positive identity for a Company, an independent Operating Division or Subsidiary, a Product Line, or an individual Product or Service. Branding can also be used to market, merchandise and promote an individual — for example, a Corporate Director, Chief Executive Officer (CEO), a distinguished authority in a particular field, a published author, etc.

Graphic Design, in all of it’s forms and applications, can play a very important, dynamic role in establishing, reinforcing or reinvigorating a Brand. Graphic Design can also be instrumental in launching a campaign to create a new Brand Identity for a company, product or service.