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Brochures, a very familiar Marketing & Communications tool, are often used to present general information about a company or product, or to focus specifically on the company or product’s “benefits and features”. A versatile tool, a brochure can be used as a “Door-Opener” or as a “Leave-Behind Piece”. It can be used for Direct Mail campaigns, whether designed as a “self-mailer” or as a folder stuffed and mailed in an envelope. It can be used for support during a sales call, handed out at Trade Shows or displayed at a store and offered to customers, clients and prospects who ask. There are several ‘traditional’ brochure formats and an unlimited number of variations and creative possibilities. Regardless of the size or shape, graphic design plays a critical role in the success of every brochure. A strong, clean, fresh, dynamic design will ‘engage people and draw them closer’, while a poor, weak, ‘heavy’ design may alienate people to the point where they turn away — from the company or its products and services!
At LITMUS BRANDING & DESIGN, our brochure designs not only attract and engage people, they are also communicate effectively and strongly. And they convey or reinforce the sponsoring company’s identify, image, sense of quality and other important, intangible considerations. To achieve that, our Design Team may incorporate the work of skilled, talented concept pros, award winning copy writers, inspired photographers or other creative professionals.
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