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Corporate Identity - ‘Branding’ has become very voguish over the past five to ten years, but the concept of Brand Identification as a Marketing technique actually began several decades earlier, say, in the 1960s, when Marketing began moving up to a more sophisticated plateau, following the introduction of what may be described as “Modern Marketing” in the mid- to later 1950s. Branding’s foundation actually began with efforts to market ‘Corporate Identity’ instead of marketing, advertising and promoting the benefits and features of its products. The principles of “selling the company’s identify, image and quality” are still used today to position a business, company, corporation, organization or institution in order to compete with, or rise above, the competition. We employ all of our branding and design knowledge, talent and skill for ‘Corporate ID’ assignments as well as more contemporary ‘Branding’ assignments.
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