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Websites begin with the same challenges as every other element in a company’s Marketing & Communications arsenal, but Websites also have challenges which are unique to the Internet, not the least of which is the rapid pace of change in ‘Web Marketing 2.0' and ‘Web Marketing 3.0', which is already beginning to establish its own place of prominence. Websites must: Attract, engage and impact visitors — and hold them long enough to communicate, persuade and promote. Those challenges and tasks are anything but simple, especially in today’s world, with many possible variables — for example, Streaming Video, Flash and other “moving parts” — and new variables being created and introduced every day. Added to that, a Website’s “Downloading Rate” itself becomes a motivating factor, in the face of an ever-increasingly impatient prospective audience! Complicating that reality, the traditional rules of effective Marketing still apply to Websites, just as they do to all other Marketing and Promotion media.
At LITMUS BRANDING & DESIGN, we have experience in creating, designing, writing and ‘building’ Websites, whether they call for static presentations or more dynamic presentations. For example, when our client wants a Landing Page with Flash, or a retail Website with a large catalog of products to showcase. Not only can we design and develop the Websites, we can also develop and implement specific software applications and other back-end solutions designed to streamline our client’s business operation.
And, of course, everything we may develop for any specific client or assignment — as with all of our Branding and Design solutions — our work is strictly custom-created for that particular project. They do have several things in common with every other assignment we take on for any client: Our Branding and Design solutions are simple, clean, effective and cost efficient.
Website Design – In today's extremely competitive marketplace, a clear, dynamic, functional presence online is essential for every viable business, company, organization and institution. That is where our professional Branding and Design expertise and experience are particularly important. A professionally designed Website is the first thing which will set your company apart from its competition and help you make a strong impression on Internet visitors. And, it goes without saying that a well-designed, effective Website is a very cost-efficient Marketing tool. In fact, today, every other Marketing tool usually points prospects to the company’s Website for the most dynamic presentation, including general information and also product benefits and features. A Website is the best way to allow prospects and existing customers and clients to download brochures, directories, manuals, White Papers, research and other collateral materials — providing the element of immediacy while saving your business the cost of printing, shipping or mailing.
Website Programming – When the situation calls for specific programming, LITMUS BRANDING & DESIGN has skilled and talented software developers and programmers who can create Web
solutions which are effective, dynamic and basically simple and straight-forward. We also Offer Content Management Solutions to help make a client’s Website an integral part of the client’s business. Naturally, we create Websites in “all shapes and sizes”, not just those produced with templates or other over-worked, over-used designs. And all of our Website designs are based on researching a client’s specific business, products and services as well as the competition’s.
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