About LiTMUS 

Built from real retail operations, not marketplace theory.

Litmus evolved from solving live retail and omni-channel operational challenges into a managed marketplace services business.

A managed supplier-powered model operating with a major Australian retailer.

Challenge

Expand online range through supplier partnerships while coordinating product data, orders, reporting and customer issue handling.

Solution

Litmus managed supplier onboarding, catalogue coordination, communication, order support and returns coordination.

Outcome

Seven-figure annual GMV throughput across managed operations.

Our story

During the rapid shift to online retail, Litmus pivoted from physical omichannel retail to help operate and evolve supplier-powered retail workflows with a major Australian retailer.

That practical experience shaped the model used today.

Litmus focuses on the operational work that sits between supplier and retailer.

Our position is simple: retailers should be able to expand online range without building every supplier relationship and operational process from scratch.

What we believe

The next wave of retail growth will come from flexible supplier-powered range expansion, managed by people who understand both the retailer and supplier side.

 

Litmus principles

  • Be operationally practical.
  • Protect the retailer customer experience.
  • Make supplier onboarding easier.
  • Design returns and exceptions early.
  • Build repeatable processes before scaling.